Yamamoto Baits

Straight from the USA comes Yamamoto Baits, a true institution in the world of soft lures. More than almost any other brand, it embodies a simple philosophy: What you fish matters! And that’s exactly why the team led by founder Gary Yamamoto developed lures that catch fish all over the world.

The secret to their success lies in the unique, heavily salted soft plastic compound. This not only ensures a heavy lure weight and a seductive sink rate, but also gives you the decisive advantage on the water: predatory fish hold the lure in their jaws for significantly longer! This gives you exactly the extra second you need for a proper strike and noticeably increases your hook-up rate.

In particular, the legendary Yamamoto Senko and the powerful Shibo Swimmer have proven themselves as absolute staples for perch, zander, pike, and of course black bass. These soft lures are a guarantee for more bites!

If you’re into tackle that simply works and catches fish, then Yamamoto Baits is the right choice for you. See for yourself and discover the wide selection now!