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The Shaker is the product of several years of designing, prototyping, tank testing, field testing and design tweaking. It marries the heart an soul of the Fin-S Fish with best tail action you've ever seen, and is molded in a special, extra-durable plastic formulated for the rigors of salt water fishing, yet soft enough to produce the subtle tail shimmy fish like walleyes and bass respond to in fresh water.The Shaker's tail action is unique. Instead of just the wobbling tail common to such lures, the The Shaker features action that 'swims' the whole body with a side-to-side roll as well as maximizing the shimmy of the tail. Field testing has proven this action to be incredibly effective with the consumers whose votes should count the most - bass, pike, walleye and their assorted finny relatives.