The Crankin Football jig head from KEITECH features a completely new design. The jig head with its wide, flat front allows the soft lure to "stand up" again and again on contact with stones or wood when retrieved close to the bottom, thus creating an attractive lure action. In addition, the flat front creates more drag when retrieved in the water, aiding in the sideways, swimming action of swimbaits. The Crankin Football Jig is equipped with two lure keepers on the hook shank to ensure that soft lures hold well on the jig. In addition, it is reinforced in this area to balance the jig optimally.