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The KEITECH Crankin Football Jigs are specially designed for bottom retrieval, the special shape of the jig head creates a very lively lure action of. e.g. crayfish. The wide front of the Crankin Football jig head prevents the lure from tipping over sideways and allows the soft lure to always "stand up" on ground contact. The fine silicone skirt provides additional attraction, even with slow retrieval and the two lurekeepers reliably hold the trailer in position.