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Whether soft or hardbaits: Lures from the Japanese manufacturer NORIES always impress with the highest quality and sophisticated design. Among bass anglers, the hardbaits of the Laydown Minnow series enjoy an almost legendary reputation. Trout anglers swear by the fine spoons of the Masukuroto series. And the star of the NORIES soft lure program is clearly the fantastic Spoon Tail Live Roll.