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Lunker City

Lunker City lures have been successfully established in the American market for more than 30 years. The softbaits are especially characterized by their thoughtful design, unbeatable color selection, durable yet soft rubber compound and catchability. Lures like the Fin-S Fish, the Shaker (Salt Shaker), the HellGies or the Slug-Go are already legendary in predator fishing communities. But also novelties like the SwimFish or the Ribster show that Herb Reed continues to put great emphasis on catchy new developments.